Sofia Stenson-Jones

Hi, I’m Sofia and I’m a third year student of fashion marketing and communication. My work is inspired by welsh heritage and the lost treasures of Wales. My work is based on the wonders of Wales, it’s beauty and the escapism of its lost treasures. Through our last module we explored ourselves and developed a ‘brand me’. Throughout my module my heritage has flared through my work and research. Finding how welsh heritage can often be shadowed and its beauty can be lost. My brands concept is to bring a uplift to welsh culture, show the lost treasures and dig up independent welsh stores. Showing what Wales has to offer globally! This shoot was inspired by a traditional welsh lady dress which is traditionally worn once every year on the saint David’s day. I personally hand crafted the whole outfit waist upwards and tried to create a modern twist to show the new, modern Wales. The shoot also took place in a favorite welsh beauty spot of mine, south stack Anglesey. The very talented photographer Joe Owen (JWO photography) beautifully captured the images-

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