I am Shannon Gallagher, a Fashion Marketing and Communications graduate. I specialise in creative marketing such as styling and social media content. These images are part of the photoshoot for my magazine, ‘Gallagher’. The pictures depict different subcultures and aesthetics, including Disco, Regencycore and Y2K. My work explores self-expression, individuality and empowerment. The exaggerated features represent being true to yourself even if it looks different, unconventional and breaks boundaries. Due to the pandemic, I styled, modelled, shot and edited the photoshoot in my bedroom using a smart phone and tripod. This mirrors the unique and independent ethos of my campaign.