For my final major project and what I have chosen to present here is my campaign, ‘We Are The Future’, created to educate and inform the audience of the negative impacts of fashion and the effects it has on our environment. Although the market level of my brands campaign is Fast Fashion, I chose this market so that I could educate the consumer on how to make their fast fashion less detrimental to the world. The image presented is a typical fast fashion looking shoot however I have carefully selected an image that highlights the impact that fashion has on the world with a powerful quote which will help the consumer understand these impacts in a better light and inspire them to want to make a change. We have the power to change the world. We can make a difference. We Are The Future.