Lauren Barnes

My Final Major project is heavily influenced by 90s rave culture, nostalgia, freedom and adventure. I chose to create a TikTok as part of my Final Major Project in order to strategically target my audience, generation Z. My TikTok is smaller heavily edited video clips of one model who is styled in 90s sportswear, located in the spare room of my house and in my garden. The music featured in my TikTok, is “We lost dancing”, by Marea and the blessed Madonna. I specifically chosen this song because it reflects the concept of my brand, which is to bring back 90s raves, as the rave scene is argued to not exist anymore. Also, my brand concept is the idea of that the global pandemic has isolated us all, therefore, it will bring us all together again to enjoy freedom, adventures and raving.

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