Hannah McGuckin

I’m Hannah McGuckin, I’m a Fashion Marketing and Communication student at the
University of Chester.
During my time at University, I have developed knowledge and skills that have enabled me
to become an effective creative marketer and communicator.
I aspire to gain a role within marketing, predominantly in the content creation and direction
sector. I am drawn to the luxury streetwear market and have enjoyed expanding my
awareness of the future of the luxury market during my FMP research.
The aim of my campaign is to convey my 3 brand concepts; community, protection, social
consciousness, and to represent men in a sensitive yet positive way, subverting from the
luxury market convention.
My overall 360 campaign concept “This is Not a Trend” references the importance behind
my brand and campaign and how it is more than just a brand, it’s a step towards a positive
change for the future of the luxury fashion market.
*For this campaign shoot I followed the COVID-19 advice for planning productions. Each
model had a lateral flow tests 5 days prior to the event and on the morning that the event
took place*

Hannah has been awarded 'Highly Commended' for the UoC Vice Chancellor's Choice Award for Fashion Marketing and Communication 2021.

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Hannah has been awarded 'Highly Commended' for the UoC Vice Chancellor's Choice Award for Fashion Marketing and Communication 2021.

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